Did Peloton cut ties with Heated Rivalry star Hudson Williams after his swastika photos went viral? Fans are confused, but here’s the truth

Fans are seriously suspicious that Peloton has cut ties with Heated Rivalry star Hudson Williams following the resurfacing of old, deeply controversial photos from his teenage years. The panic started when eagle-eyed stans noticed the fitness brand quietly removed campaign images featuring the Canadian actor. To make matters worse, fans noticed that Peloton isn't connect with him on Instaram. Naturally, fans assumed the absolute worst. Is Hudson really facing a major brand fallout over photos taken when he was a drunk teenager? Let’s break it all down.


Over the weekend, a batch of Hudson Williams' old high school photos suddenly resurfaced online, and fans were stunned by what they saw. One image, in particular, sparked major controversy, showing a teenage Hudson with a swastika drawn on his forehead along with several other marker doodles and scribbles.

According to reports, the photo was taken at a Canadian "Grad Stag" bush party, a rowdy graduation tradition where teenagers often celebrate in the woods and pull pranks on friends who pass out or fall asleep. Sources familiar with the situation claim Hudson did not draw the symbol himself and was allegedly unaware it had been written on his face at the time.

The images, which appear to have been pulled from an old friend's social media account, quickly made the rounds on X, TikTok, and other platforms. As the photos spread, critics and anti-fans amplified them even further, turning the resurfaced images into a major online debate and putting Hudson at the center of yet another controversy.



So, did Peloton cut Hudson off? The short answer is no, they did not. But let’s explain why everyone panicked. Peloton recently wrapped up a limited-time campaign featuring Hudson Williams. As a standard part of their content strategy, the brand regularly deletes photos of past collaborators once a campaign ends. They like to keep their feed clean and focused only on current brand ambassadors. When fans saw those photos vanish and noticed Peloton wasn't following Hudson anymore, the timeline looked incredibly damning. It felt like a silent, shady firing.

Adding fuel to the fire, Hudson himself had wiped his own Instagram clean weeks before the photo scandal even broke, unfollowing everyone to protect his mental health from toxic fan behaviour. So when Peloton did their routine social media housekeeping, fans connected dots that weren't actually there.

A source familiar with the situation told Deuxmoi that the end of Peloton’s partnership with Hudson was simply the natural end of a scheduled campaign. It had absolutely nothing to do with the resurfaced swastika photos. They have done this previously with Beyonce and other stars. The timing, however, is undeniably questionable. You cannot blame fans for raising an eyebrow when a scandal breaks and a brand simultaneously scrubs your face from their feed. But by all available evidence, Peloton did not make a dramatic, panicked exit. They just stuck to their usual content rotation.


After the photos were everywhere on social media, Hudson’s team addressed the situation. They did not make excuses. They acknowledged that the photo was "completely inexcusable" and that Hudson deeply regrets the pain and offence it has caused. However, they were also clear on the defence: this was a group of underage kids doing monumentally stupid, provocative things while completely intoxicated. They emphasized that Hudson has never held or expressed any of the beliefs associated with that hate symbol. Since then, Hudson has stepped back from the public eye, focusing on his privacy and his mental health. He is hoping the discourse moves on, and frankly, his team is hoping the same. For now, Peloton has moved on to their next campaign, and Hudson is lying low.